Starting a pet sitting business means entering a market that’s expanding rapidly. The global pet sitting market was valued at $2.41 billion in 2024 and is projected to reach $5.35 billion by 2031, growing at a compound annual growth rate (CAGR) of 12.1% . This surge in demand presents a genuine opportunity to turn your passion for animals into a profitable venture. Below are 10 detailed steps to help you launch and grow your pet sitting business successfully
Step 1: Understand What Running a Pet Sitting Business Involves
Knowing what you’re getting into is essential. Pet sitting means caring for animals, usually in their own homes, while their owners are away. This includes feeding, walking, playing, cleaning up, and sometimes administering medication. You might also provide overnight care.
If you want to narrow your focus, consider how to start a dog sitting business specifically. Dog sitting is often more in demand, and specializing can help you target your marketing and services better. But don’t overlook cats or other pets, since a broader service can attract more clients.
Understanding the daily tasks, time commitment, and responsibility involved will prepare you for what clients expect.
Step 2: Research Your Local Market and Competition Thoroughly
Before you launch your pet sitting business, study your local market. Look at existing pet sitters and what they offer. Research their prices, availability, and customer reviews.
Find out what pet owners in your area want. Are they looking for daily visits, overnight stays, or specialized services like administering medication? What gaps exist in the current market? This research will help you define your niche and set realistic prices.
You can check local Facebook groups, community boards, or sites like Rover and Care.com to get a sense of competition and demand.
Step 3: Define Your Services and Set Competitive Prices
Decide which services you will offer. Common options include:
- Daily pet visits for feeding and exercise
- Overnight stays in the pet’s home
- Dog walking and play sessions
- Administering medication or special care
- Additional services like grooming or training (if qualified)
Setting your prices right is crucial. Research shows pet sitters generally charge between $15 and $30 per visit and $50 to $75 for overnight stays. Your pricing should reflect your time, travel, and experience while remaining competitive.
Make sure to include your primary and secondary keywords naturally when describing your services online. For example, on your website or marketing materials, use phrases like pet sitting business, how to start a dog sitting business, and related terms.
Step 4: Meet Pet Sitting Legal Requirements
One of the most important steps is handling all pet sitting legal requirements. You need to make sure your business is legit and protected.
- Business License: Check your city or county requirements for registering your pet sitting business. This is often mandatory.
- Insurance: Liability insurance covers you if a pet gets hurt or causes damage. Some policies also cover theft or loss.
- Written Contracts: Always have a clear agreement with clients detailing the services, fees, cancellation policies, and emergency plans.
- Permits: Some states or municipalities may require additional permits or health inspections.
- Tax Registration: Understand your tax obligations and register accordingly.
Meeting these legal requirements protects you and reassures your clients you are professional and trustworthy.
Step 5: Get Trained and Certified to Boost Credibility
Though certification isn’t required, it’s a good idea to get formal training. This shows clients you know how to handle pets safely and professionally.
Look into courses from reputable organizations like:
- Pet Sitters International (PSI)
- National Association of Professional Pet Sitters (NAPPS)
Training usually covers pet first aid, animal behavior, emergency procedures, and business management. Certification can help when you’re explaining how to start a dog sitting business or promoting your pet sitting business online and offline.
Step 6: Officially Register Your Business
Next, decide your business structure. Most pet sitters begin as sole proprietors because it’s simple. However, registering as a Limited Liability Company (LLC) offers liability protection.
Register your business name with your state or local government. If you plan to hire employees or contractors, get an Employer Identification Number (EIN) from the IRS.
Open a dedicated business bank account to keep your finances organized. This helps when filing taxes and tracking expenses.
Step 7: Create Your Business Name and Get Online
Your business name is how people will remember and find you. Choose a simple name that includes words like “pet sitting” or “dog sitting” so it’s easy to understand what you do and helps people find you online.
Next, make a basic website that shows:
- What services you offer
- How much you charge
- How people can contact you
- Reviews or comments from happy customers
- A way for people to ask questions or book your services
Also, create social media accounts on Facebook, Instagram, or other places where pet owners spend time. Share helpful tips about pet care, photos of pets, and updates about your business to connect with potential clients.
Step 8: Promote Your Pet Sitting Business Effectively
To attract clients, use multiple marketing channels:
- List your business on pet care platforms like Rover and Care.com
- Network with local veterinarians, groomers, and pet stores to get referrals
- Use local SEO techniques so you appear in searches for “pet sitter near me”
- Distribute flyers in community centers, dog parks, and pet-friendly stores
- Offer referral discounts or introductory deals to build your client base
Marketing consistently is key to turning your startup into a sustainable pet sitting business.
Step 9: Organize Client and Business Management
Use scheduling and invoicing software designed for pet sitters. Tools like Time To Pet or Pet Sitter Plus help manage appointments, send reminders, and track payments.
Keep detailed client records, including pet preferences, medical info, and emergency contacts. Communicate clearly with clients by sending photos and updates after visits. This builds trust and encourages repeat business.
Step 10: Expand Your Business When Ready
Once your pet sitting business is stable, consider growth options:
- Hire other sitters to cover more clients or expand your service area
- Add services such as grooming, training, or pet taxi
- Offer daycare or boarding services for pets
- Partner with local pet businesses for cross-promotion
Growth means more responsibility but can significantly increase your income and impact.
The Bigger Picture of Pet Sitting
Starting a pet sitting business means stepping into a role that goes beyond basic care, it’s about becoming a dependable companion for pets and peace of mind for their owners. This business teaches you patience, empathy, and the value of small, everyday moments that make a big difference. It’s not just about the services you offer but the relationships you build and the trust you earn. If you approach it with genuine care and a willingness to learn, your pet sitting business can grow into more than just a job, it can become a meaningful part of your life and your community.