Author name: Zeke Carrington

Keap, formerly known as Infusionsoft, is a CRM platform aimed at small to medium-sized businesses. It combines marketing automation, sales pipeline management, and contact organization into one unified system. Known for its user-friendly interface and email automation features, Keap excels in simplifying client communication and managing leads. However, it’s not without limitations, including higher pricing …

Explore These 7 Keap CRM Alternatives for Better Options Read More »

Tax season can feel overwhelming, especially for entrepreneurs striving to make the most of every deduction. A frequently missed chance to save on taxes is the business meal deduction, which, when managed properly, can greatly reduce your taxable income. Understanding what qualifies as a business meal expense, how to document it, and the changing tax …

Are Business Meals Tax Deductible? A Simple Guide Read More »

Henri Fayol’s 14 principles of management have had a big impact on how businesses run today. First introduced in the early 20th century, these principles offer a structured approach to managing teams and operations with a focus on efficiency, organization, and teamwork. Fayol developed these ideas to tackle the challenges of managing large organizations, and …

The Essentials of Fayol’s 14 Management Principles Read More »

Public relations is constantly changing, and PR managers must stay on top of trends to keep their strategies impactful and efficient. From crafting engaging content to monitoring brand reputation, PR software tools are essential in simplifying tasks, saving time, and ensuring success. 1. Cision: Comprehensive PR Platform for Media Monitoring and Outreach Cision stands as …

9 PR Tools That Can Help PR Managers with their Campaigns Read More »