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Author name: Ken Morgan

Customer Database: Building a Valuable Asset for Your Business

A recent McKinsey study found that companies that use customer analytics extensively are 23 times more likely to be profitable than their competitors. This demonstrates the growing dependence on consumer data for business strategy and decision-making. However, with its importance comes the need to store this data securely and efficiently. A customer database fulfills this …

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Is It Viable to Do Affiliate Marketing Anonymously? Find Out How

It is possible to do affiliate marketing without showing your face. Many people successfully do affiliate marketing while staying anonymous. This method, called faceless affiliate marketing, lets you promote products and earn money without showing who you are. To help you succeed, you need to learn different ways to do affiliate marketing without showing your …

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Patient Engagement Made Simple: 10 Strategies to Use

Patient engagement strategies play a key role in building strong, collaborative connections between patients and healthcare providers. When patients are engaged, they take an active role in their care, which leads to improved health outcomes, higher satisfaction levels, and more efficient resource use. This blog explores the importance of patient engagement, its benefits, and practical …

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Mastering Project Management Fundamentals: Key Concepts & Principles

Project management is a highly sought-after career today. Companies of all sizes, from startups to large corporations, depend on skilled project managers to complete projects successfully. Research from PMI’s Pulse of the Profession 2020 shows that organizations lose 11.4% of their investments due to poorly managed projects, emphasizing the need for skilled professionals in this …

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