Sprout Social is a popular social media management tool, however, it may not be suitable for every business. There are many wonderful Sprout Social alternatives that you can choose from, whether you need something less expensive, easier to use, or more customized for your specific needs.
Take a look at 17 of the best Sprout Social vs. alternatives to help you better manage your social media strategy.
1. Hootsuite
Hootsuite is one of the most well-known alternatives to Sprout Social, and for good reason. It enables you to schedule posts, monitor interactions, and measure social media performance.
Key Features:
- Post scheduling allows you to schedule posts for numerous social media accounts at once.
- Multi-account management lets you manage all of your social media accounts from a single dashboard.
- Reporting and analytics offer thorough reports on the success of your posts.
- With social media monitoring, you can keep track of mentions, phrases, and hashtags related to your brand.
Hootsuite’s free plan gives you basic features that work well for small businesses or personal accounts, making it a great Sprout Social free alternative.
2. Buffer
Buffer is well-known for its clear, clean interface and ease of usage. It’s great for scheduling posts and analyzing how your content is performing.
Key Features:
- With post scheduling, you can easily schedule posts across different social platforms.
- Analytics allows you to track your posts’ performance with clear, simple reports.
- Individuals and teams will find the dashboard straightforward to use because of its clean interface.
- Team collaboration enables many team members to work together on social media marketing.
Buffer is ideal if you’re looking for an easy-to-use Sprout Social alternative without the complexity of other tools.
3. Zoho Social
Zoho Social has a number of capabilities that let you plan posts, monitor interactions, and analyze social media performance. It’s an excellent option for small and medium-sized businesses.
Key features:
- Real-time monitoring enables you to track mentions, keywords, and hashtags in real time.
- Advanced reporting allows you to create thorough reports to examine your social media initiatives.
- Team collaboration tools allow you to organize and schedule postings alongside your team.
- Multi-platform support lets you manage multiple social accounts from a single platform.
Zoho Social is affordable and provides powerful tools for social media management, making it a great choice for businesses looking for a Sprout Social competitor.
4. Agorapulse
Agorapulse is a powerful alternative to Sprout Social, offering social media scheduling, inbox management, and detailed reporting.
Key Features:
- Social media monitoring helps you to keep track of conversations and mentions of your business across several social media platforms.
- Analytics and reporting provide detailed metrics to assist you understand how your social media posts are doing.
- Content scheduling lets you schedule posts in advance to ensure your content goes live when you need it to.
- Team collaboration makes it easy for teams to collaborate on social media tasks.
If you need a tool with in-depth analytics and powerful team management features, Agorapulse is a great Sprout Social alternative.
5. SocialBee
SocialBee stands out because it helps you organize your content into categories, making it easier to manage your social media strategy.
Key Features:
- Content categorization helps you to divide your posts into categories such as promotions, tips, and news for easier planning.
- Automated scheduling helps you schedule your posts automatically, saving you time.
- Analytics lets you track how your posts are performing across different platforms.
- Content curation allows you to identify and post relevant information to keep your social media channels alive.
SocialBee is perfect for businesses that need to keep their social media content well-organized and consistent.
6. Sendible
Sendible is another excellent Sprout Social competitor. It is especially beneficial for agencies that manage several clients and require a platform to handle everything.
Key Features:
- Multi-account management enables you to manage many social media accounts for various clients all in one spot.
- Social media scheduling helps you schedule posts for different clients at the optimal times.
- Client management lets you keep track of each client’s social media strategy and campaigns.
- Detailed reporting generates in-depth reports that allow you to assess campaign performance.
If you own an agency with several clients, Sendible makes it simple to handle everything on one platform.
7. Later
Later is a social media scheduling solution focused on Instagram, making it an excellent choice for organizations that rely heavily on visual material.
Key features:
- Instagram scheduling allows you to organize and arrange your Instagram posts, stories, and videos.
- The content calendar displays your posts on a visual calendar, making it easy to plan ahead.
- Analytics allows you to see how your posts perform on Instagram and other networks.
- Visual content planning enables you to upload images and videos and plan them visually.
Later is a Sprout Social free alternative for Instagram-heavy businesses, offering simple tools to schedule and manage visual content.
8. Trello
Trello is not specifically a social media management tool, but you can use it to organize and plan your content, making it a Sprout Social free alternative for content creators and small businesses.
Key Features:
- Content calendar lets you use Trello boards to map out your social media posts.
- Team collaboration allows you to produce and schedule content alongside your team.
- Project management helps you keep track of content creation and scheduling tasks.
Trello is perfect if you want to organize your social media content simply and visually without needing a full social media management platform.
9. CoSchedule
CoSchedule is a comprehensive marketing platform that combines social media scheduling, email marketing, and other features.
Key Features:
- Marketing calendar allows you to manage your content marketing and social media in one place.
- Social media scheduling allows you to schedule posts on numerous networks.
- Analytics allows you to track the progress of your efforts with thorough data.
- Content optimization provides tips for improving the performance of your content.
If you need more than just social media scheduling and want a complete marketing solution, CoSchedule is an excellent Sprout Social alternative.
10. Iconosquare
Iconosquare specializes in Instagram and Facebook analytics, with social media scheduling features to help you plan your posts.
Key Features:
- Instagram and Facebook analytics allow you to track your performance on Instagram and Facebook.
- Social media allows you to plan and schedule postings in advance.
- Reporting generates thorough reports on how your posts perform.
- Social listening allows you to track mentions of your business throughout social media.
Iconosquare is best for businesses focusing on Instagram and Facebook, providing deep insights and scheduling features for these platforms.
11. SocialPilot
SocialPilot is an affordable social media management tool that’s great for smaller businesses or individuals looking for a simple solution.
Key Features:
- Social media scheduling enables you to schedule posts across many channels.
- Content curation makes it easier to identify and distribute relevant material.
- Analytics lets you track how your social media content is performing.
- Team collaboration enables your team to help create and schedule posts.
SocialPilot is a budget-friendly Sprout Social competitor with enough features to manage social media effectively without breaking the bank.
12. Falcon.io
Falcon.io offers powerful tools for social media scheduling, monitoring, and analytics, making it a strong alternative to Sprout Social.
Key Features:
- Social media monitoring allows you to track your brand’s mentions and interactions across different platforms.
- Scheduling and publishing help you plan and schedule posts in advance to maintain a consistent presence.
- Analytics and reporting provide insights into how your content is performing.
- Campaign management lets you run campaigns and track their success in one place.
Falcon.io offers a more advanced set of tools for larger businesses or teams that need to manage campaigns and social media performance at scale.
13. Sprinklr
Sprinklr is an enterprise-level social media management application that enables major enterprises to manage their accounts across several networks.
Key features:
- Multi-platform administration allows you to manage all of your social media accounts from a single platform.
- Social media listening allows you to monitor what others are saying about your brand.
- Analytics generates precise reports about your social media performance.
- Team collaboration allows you to manage campaigns and track results alongside your team members.
If you’re running a large company and need a comprehensive social media management solution, Sprinklr is a powerful Sprout Social alternative.
14. Khoros
Khoros provides tools for social media management, consumer engagement, and marketing automation.
Key Features:
- Social media management allows you to schedule posts and monitor engagement.
- Customer service integration lets you integrate social media with customer service for better support.
- Analytics allows you to measure the effectiveness of your social media activities.
- Marketing automation allows you to streamline your marketing activities and save time.
Khoros is great for businesses that want to combine social media management with customer service and marketing.
15. Agendize
Agendize is an easy-to-use tool for managing social media posts and customer interactions.
Key Features:
- Post scheduling lets you plan and schedule your social media posts.
- Client engagement allows you to engage with your customers through social media messages.
- Analytics allows you to track the performance of your posts.
- Reporting enables you to create reports that quantify your success.
Agendize is ideal for small businesses seeking a simple, cost-effective approach to managing social media and client involvement.
16. Planoly
Planoly is ideal for businesses focused on Instagram and Pinterest, offering visual content scheduling and analytics.
Key Features:
- Instagram and Pinterest scheduling lets you plan your posts visually.
- The content calendar allows you to easily view your scheduled posts.
- Analytics helps you track your post performance.
- Engagement tools allow you to communicate with your followers via comments and messages.
If you’re focusing on visual content and platforms like Instagram and Pinterest, Planoly is a Sprout Social alternative worth considering.
17. Post Planner
Post Planner helps you discover, schedule, and analyze social media content, making it a great option for businesses looking for engagement-focused tools.
Key Features:
- Content discovery allows you to identify and share trending material with your audience.
- Post scheduling allows you to schedule posts at the optimal periods for engagement.
- Social media engagement boosts engagement with your posts.
- Analytics allows you to measure how well your posts are performing.
Post Planner is a great tool if you want to discover content and boost engagement across your social media platforms.
In the end, the best social media management tool isn’t just about features—it’s about alignment with your goals. Some businesses need deep analytics, while others thrive on simplicity and automation. The key is not just finding an alternative to Sprout Social but choosing a platform that enhances your workflow and maximizes engagement. The right tool should feel like an extension of your strategy, not just another piece of software to manage.