Supercharge Your Online Business with Top eCommerce Analytics Tools


Lots of online shops think that just making a nice website will make their sales shoot up. But, it’s not that simple. Having a good-looking store and cool products isn’t all it takes to stand out in the online market. The trick is to use strong ecommerce analytics tools that analyze data. These tools do more than just make things look good – they dig into the numbers, giving you important info and smart strategies to make your business grow.

What is eCommerce analytics?

Data analytics in eCommerce means collecting info for your online shop to make the right choices and boost sales. With this data, businesses can figure out what customers are up to, making it easier to set the right prices and market products better.

eCommerce analytics software for e-commerce companies give info about the whole customer journey. They help find out things like how customers are coming in, how they’re feeling on the website, when they leave their shopping carts, and more.

The best eCommerce analytics tools for online businesses

To help you kick things off on the right track, we’ve gathered up the top-notch eCommerce analytics platform solutions for analyzing your online store. These are the ones you can rely on to make your business grow.

Google Analytics

A lot of folks rely on Google Analytics as a top choice for analyzing data in online businesses. It gives a bunch of helpful insights for free, making it a solid choice for any online platform.

There’s also a cool feature called Google Analytics Enhanced Ecommerce, which provides advanced analytics for online store owners. With this, the marketing team can easily keep tabs on how many people are checking out the store at each stage of the sales process.


Omnisend stands out as a strong player in the world of ecommerce analytics software. It gives a deep look into how email marketing is doing and what customers are up to on the website.

With its powerful set of analytics tools, Omnisend lets businesses find important insights from data. This helps improve email marketing plans, get more people engaged, and increase the number of conversions.

Omnisend is also cool because it easily connects with popular ecommerce platforms like Shopify, WooCommerce, Wix, Bigcommerce, and more. Plus, you get access to their award-winning customer service.


Kissmetrics offers a higher level of sophistication compared to Google Analytics, making it an ideal choice for eCommerce marketers seeking a diverse range of metrics. Find out the average revenue per person, conversion rates from visitor to purchase, and from cart to purchase.

With Kissmetrics, you can dig into the actions of individual customers and figure out which marketing channels are working the best.

By using the data provided by Kissmetrics, you have the tools to make your email campaigns better, test different marketing strategies, and decrease your website bounce rate by creating pop-ups and notifications.


Glassbox stands out as a highly advanced analytics tool tailored for ecommerce, providing businesses with in-depth insights into the digital experiences of their customers. What makes it stand out is its robust session replay capabilities, enabling businesses to not just see but truly understand how users interact with their website. This means you can watch and analyze actual user sessions to pinpoint any areas causing frustration or hindering the user experience.

The tool allows for a visual walkthrough of customer interactions, aiding in the identification of pain points and bottlenecks in the user journey. By gaining this detailed perspective, businesses can strategically optimize their website performance to enhance the overall user experience.


If you want to make shopping feel more personal and successful, give Optimizely a go. This eCommerce analytics tool is all about A/B testing and making things better for shoppers. It’s like having a pro A/B tester and a super useful platform in one.

Optimizely’s Web Experimentation tool has a simple editor that lets you set up A/B tests without needing to code. With Optimizely’s Full Stack tool, you can quickly add new features to your site. Look at customer data to see which changes work the best. Plus, you can try out things like chatbots and checkout flows to stop people from leaving your cart behind.


Glew stands out as an excellent tool, especially for bigger eCommerce stores with 10-25 diverse marketing channels. Its strength lies in bringing together all your business data and presenting it in user-friendly dashboards, making it easier for you to see the big picture of your operations.

Beyond data aggregation, takes a step further by enhancing audience segmentation for your email marketing campaigns and advertisements. This means you can better target specific groups of customers, tailoring your messages for maximum impact.

What’s really cool is that goes beyond the basics. It lets you dive into advanced reports about your audience, drawing insights not just from your sales data but also from social media ads. This comprehensive approach enables you to make more informed decisions about your marketing strategies and connect with your audience in a way that truly resonates.


Supermetrics offers a streamlined approach, simplifying the process of importing and presenting all your eCommerce data through customizable reports. It’s a more user-friendly alternative to Glew, making it easy for businesses to grasp and leverage their data effectively. This tool seamlessly pulls data from various sources, including social media ads, Shopify, online marketplaces, email tools, and SEO tools.

What sets Supermetrics apart is its focus on helping you understand which marketing campaigns are really boosting your revenue. By effortlessly consolidating data from diverse channels, you get a comprehensive view of what’s working and what needs tweaking in your strategies.

Moreover, Supermetrics provides a time-saving feature. You can set up your data to refresh automatically and schedule emails to send you regular reports. This way, you stay updated without having to manually dive into the analytics each time.

Take Your Online Business to Another Level with the Right eCommerce Analytics Tools

Harness the power of eCommerce analytics with these top-notch tools. Whether you’re looking to enhance user experiences, optimize marketing strategies, or boost sales, the best eCommerce analytics tools got you covered. Dive into the world of insightful data analysis, strategic A/B testing, and seamless integration with popular platforms. Make informed decisions, tailor your marketing campaigns, and watch your business grow. Don’t just settle for a good-looking website – equip yourself with the right tools to truly understand and elevate your online presence.

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