Sending emails that end up in the spam folder is frustrating for anyone, whether you’re a business owner, marketer, or just trying to communicate with friends. Research shows that nearly 20% of legitimate emails never reach the inbox because of spam filters. Knowing how to stop emails from going to spam is crucial to ensure …
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If you want to take your career to the next level, one skill you cannot ignore is business acumen. It often separates employees who simply do their tasks from those who influence strategy, growth, and leadership. A 2023 Harvard Business Review survey showed that executives ranked “business acumen” among the top three skills they look …
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Product management is booming as a career. A Zippia report projects product manager job growth of 10% in the U.S. from 2018 to 2028, with over 33,000 new roles expected. The demand is easy to explain: as businesses compete in a digital-first world, they need people who can guide products from idea to launch, ensuring …
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People have long relied on stories to make sense of the world. From ancient myths to family anecdotes, storytelling is how humans share meaning and make sense of experiences. In marketing, the same principle holds true. Facts and figures might inform, but stories persuade. That’s why storytelling marketing is now one of the most powerful …
How to Use Storytelling in Marketing: 12 Proven Strategies That Work Read More »
Customers don’t always stick around. Even with great products and strong service, people drift away. But the story doesn’t have to end there. Learning how to get old customers back can give your business a second chance at building loyalty and boosting revenue. A study in the Harvard Business Review found that winning back lost …
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Starting an advertising business can be exciting and challenging. As competition grows in the digital space, companies seek partners who can help them shine. Learning how to start an ad agency takes more than setting up campaigns. Success depends on building a solid foundation, choosing the right direction, and committing to long-term growth. 1. Define …
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Opening a nightclub can be both thrilling and challenging. Many entrepreneurs are drawn to nightlife because of its potential profits and energy. However, knowing how to start a nightclub business takes more than enthusiasm. Careful planning, legal preparation, and creative marketing all play a part in success. Here are ten steps to guide you through …
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Becoming a chief financial officer is one of the most ambitious career goals in business. If you’ve been exploring how to become a CFO, it’s a path that attracts thousands of finance professionals each year. A 2025 FTI Consulting survey shows that nearly three-quarters of CFOs expect at least 10 percent revenue growth in the …
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Setting up a website is one of the most important steps for any business today. A strong online presence can attract customers, establish credibility, and increase sales. However, the backbone of any successful website is web hosting. Understanding web hosting and learning how to choose web hosting for your business can prevent downtime, slow load …
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If you run a small or growing business, missed calls can cost more than you realize. A virtual receptionist can help ensure every call receives attention. But what is a virtual receptionist, exactly? Understanding their role, benefits, and limitations can help you decide if your business needs one. Understanding Virtual Receptionists A virtual receptionist is …
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