10 Good CRM Software that are Helpful to Hotels

1. Little Hotelier: A Complete Solution for Small Hotels

Little Hotelier is a hassle-free, all-in-one platform built for small accommodation providers. With over a decade of experience, it helps you manage reservations, take direct bookings from your website or Facebook, and connect with 450+ OTAs. It also automates guest communications and keeps your inventory updated—so you can focus on running your business instead of juggling bookings.

Key Features

• Centralized control for managing reservations, room allocation, and guest profiles.
•  Allows guests to book directly through your website, helping hotels bypass commission fees from OTAs (Online Travel Agents).
• Personalize interactions with automated messages, upsell opportunities, and feedback collection.

Little Hotelier ensures that even small hotels can offer a personalized guest experience and efficiently manage operations, making it a top contender in hospitality CRM systems.

2. Experience CRM: Designed for Larger Hotels and Groups

Experience CRM is designed for larger hotels and hotel groups. This powerful CRM helps build loyalty, simplify operations, and improve customer relationships. With tools to track the customer journey and manage reputation, Experience CRM helps hoteliers provide excellent service to a wide range of guests.

Key Features

• Maintain detailed records of each guest’s preferences and history.
• Stay on top of online reviews and enhance your hotel’s reputation.
• Automate and personalize email communications to engage guests and promote offers.

Experience CRM provides a sophisticated solution that makes managing multiple properties or larger operations easier, positioning it as a strong choice in CRM for the hospitality industry.

3. GuestTouch: Enhance Guest Messaging and Review Management

GuestTouch is a CRM designed to improve customer communication and manage reviews efficiently. It automates guest messaging, allowing hoteliers to communicate more effectively across the guest journey, from pre-arrival to post-departure.

Key Features

• Send personalized messages at every stage of the guest’s stay.
• Track and analyze reviews to improve guest satisfaction and make informed decisions.
• Promote relevant services and amenities to enhance the guest experience.

GuestTouch is one of the best CRM solutions available for hotels that want to streamline guest communication and improve their online reputation.

4. TripAdvisor Reputation Pro: Leverage Reviews for Business Growth

TripAdvisor Reputation Pro focuses on managing reviews and guest feedback. This CRM helps hotels get more visibility on TripAdvisor webiste and increase bookings through positive reviews. It’s a great choice for properties wanting to improve their online reputation and guest experience.

Key Features

• Automatically ask guests for reviews post-stay.
• Gain actionable insights to improve service and respond to guest feedback.
• Get alerts for reviews that require immediate responses.

TripAdvisor Reputation Pro is ideal for hotels that want to harness the power of customer feedback and build a strong online presence.

5. DUVE: A Sophisticated Platform for Guest Experience and Revenue Growth

DUVE is a complete CRM that helps hotels enhance guest experiences and increase revenue. It offers features like easy online check-ins, guest segmentation, and upselling. DUVE integrates well with other hotel management systems, making operations smoother and reducing guest friction.

Key Features

• Speed up the check-in process with a fully online solution.
• Tailor offers and communications based on guest preferences and past interactions.
• Increase revenue with targeted upsell offers.

DUVE is a strong choice for hotels that want to take the guest experience to the next level while driving operational efficiency.

6. Hotelogix: Simple, Flexible, and Scalable CRM for Hotels

Hotelogix provides an easy-to-use CRM for hotel management that helps streamline operations and improve guest relations. With a strong focus on automation and personalization, this software lets hoteliers focus on what matters most—creating exceptional guest experiences.

Key Features

• Manage bookings from various sources including OTAs and direct bookings.
• Set up automated marketing campaigns to keep guests engaged.
• Access real-time reports to track key performance metrics.

Hotelogix is perfect for hotels looking for a flexible and cost-effective CRM solution with essential features for managing bookings and guest interactions.

7. Revinate: Advanced Data Analytics and Personalization

Revinate is a powerful CRM for hospitality that uses data analytics to improve marketing and guest personalization. With insight from this CRM’s analytics, hotels can create targeted campaigns and improve guest engagement by leveraging past guest data.

Key Features

• Use guest data to personalize communications and offers.
• Create segmented, targeted email campaigns that resonate with guests.
• Collect and analyze guest feedback to improve service.

Revinate is a great choice for hotels that want to utilize guest data to improve loyalty and marketing efforts.

8. Zoku: A CRM for the Modern Hotelier

Zoku is a modern CRM that focuses on giving guests a personalized experience with easy-to-use tools and automation. It’s perfect for boutique hotels that want to build long-term relationships with their guests.

Key Features

• Personalize your CRM dashboard for easy access to essential data.
• Automate and personalize guest messaging for improved engagement.
• Analyze booking data to optimize pricing and occupancy rates.

Zoku’s unique approach to hospitality CRM systems makes it an excellent choice for hotels seeking a more personalized, modern solution.

9. Checkmate: Simplify Booking and CRM Integration

Checkmate is a CRM that makes hotel bookings easier and offers centralized guest management features. It’s a great choice for properties wanting a smooth integration of booking and customer relations.

Key Features

• Increase direct bookings and eliminate commission fees.
• Integrate guest data from multiple booking channels into one CRM system.
• Access and manage guest data on the go through mobile devices.

10. Mews: A Comprehensive CRM for All Hotel Types

Mews is a full-service CRM designed for hotels of all sizes. It offers a suite of tools for managing reservations, guest communication, and reporting. Mews is ideal for hotels that need a comprehensive solution with powerful automation and reporting features.

Key Features

• Access the CRM from anywhere, anytime with the cloud system.
• Automate everything from check-ins to guest messaging and upselling.
• Get detailed reports on guest behavior and performance.

Mews is a great choice for hotels looking for a CRM solution that covers all aspects of hotel management.

Key Considerations When Choosing the Best CRM for Hotels

When selecting the best CRM software for hotels, there are a few key factors to keep in mind:

1. Smaller properties may benefit from simple, cost-effective systems, while larger hotels may need more complex solutions.
2. Make sure the CRM can easily integrate with your existing hotel management software, including reservation systems and booking engines.
3. Determine your budget and choose a CRM that offers the right balance of features and price.
4. Choose a CRM that allows you to personalize guest interactions and build long-term relationships.

Stay Ahead with Smart CRM Solutions for Your Hotel

The right CRM can make a huge difference in the hospitality industry, yet only a few hotels still rely on traditional, manual customer management. You don’t want your hotel to fall behind, so it’s time to embrace technology. Choosing a CRM designed for the hospitality industry is a great first step. Don’t overthink your options—focus on the features your hotel needs most, check out the software mentioned above, visit their websites, and request a demo to see which one fits best. There’s no such thing as a bad CRM—just the right one for your business goals.